JourneyWatch

A concept designed for a university project.

I had to identify a problem that I wanted to solve through the creation of a prototype app. I was encouraged to look at contemporary and emerging technologies and use that to guide my output. I was also expected to incorporate the start of a brand identity that would be able to expand into a wider brand if required.

Project Type

Logo, visual identity & app design

Year

2022

Concept

As a student who commutes to and from university, I have regularly experienced train delays and cancellations. It isn’t just an issue seen in train services; buses are often unreliable too. There is no easy way to track both buses and trains in one app; what about people who need both for their commute? No current train or bus tracker apps offer live notification updates of your routes.

We can lessen the frustration of public transportation, but we cannot prevent cancellations and delays. My idea for an app will make it much easier for everyday commuters to travel. This app will be able to track trains and buses simultaneously, but it will also have the functionality of a typical transport tracker. Users will be able to set notification updates for their saved commutes, keeping them up to date with their journey at all times.

Due to its positive impact on the environment and rising fuel costs, public transportation usage has recently increased; this creates a greater need for transport tracking apps like the one I propose.

The app will be aimed at people between the ages of 16 and 35 because they understand how to use technology to make life easier. People who frequently commute to school or work will primarily use this app, but travellers can also use it. As a student who commutes, I am an excellent example of the app’s intended audience and am well-versed in how to personalise their experience.

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