Process
Process
Process
What my process is like
What my process is like
A step-by-step look at how I turn ideas into thoughtful, effective design, built around your goals from start to finish.
A step-by-step look at how I turn ideas into thoughtful, effective design, built around your goals from start to finish.
Client Process
01
Kick off call
We’ll start with a 30-minute call to talk through your project. I’ll learn more about your brand and what you need, and we’ll outline the scope, timeline, and budget before anything is agreed.
01
Kick off call
We’ll start with a 30-minute call to talk through your project. I’ll learn more about your brand and what you need, and we’ll outline the scope, timeline, and budget before anything is agreed.
01
Kick off call
We’ll start with a 30-minute call to talk through your project. I’ll learn more about your brand and what you need, and we’ll outline the scope, timeline, and budget before anything is agreed.
02
Project proposal
After the call, I’ll put together a tailored proposal with a few options. Each option will outline the deliverables, timeline, and cost so you can choose what works best for you.
02
Project proposal
After the call, I’ll put together a tailored proposal with a few options. Each option will outline the deliverables, timeline, and cost so you can choose what works best for you.
02
Project proposal
After the call, I’ll put together a tailored proposal with a few options. Each option will outline the deliverables, timeline, and cost so you can choose what works best for you.
03
On-boarding
Once you’ve picked an option, I’ll send over a contract, a 50% deposit invoice, and a short questionnaire. I’ll also guide you through creating a moodboard with examples to help. When the contract’s signed and the deposit is paid, your project is booked in.
03
On-boarding
Once you’ve picked an option, I’ll send over a contract, a 50% deposit invoice, and a short questionnaire. I’ll also guide you through creating a moodboard with examples to help. When the contract’s signed and the deposit is paid, your project is booked in.
03
On-boarding
Once you’ve picked an option, I’ll send over a contract, a 50% deposit invoice, and a short questionnaire. I’ll also guide you through creating a moodboard with examples to help. When the contract’s signed and the deposit is paid, your project is booked in.
Design Process
04
Delivery & handover
Once everything is signed off, I’ll send the final invoice. After payment, you’ll receive all your files, neatly organised and ready to use. From there, it’s over to you to put your new visuals to work.
04
Delivery & handover
Once everything is signed off, I’ll send the final invoice. After payment, you’ll receive all your files, neatly organised and ready to use. From there, it’s over to you to put your new visuals to work.
04
Delivery & handover
Once everything is signed off, I’ll send the final invoice. After payment, you’ll receive all your files, neatly organised and ready to use. From there, it’s over to you to put your new visuals to work.
Design Process
01
Research & discovery
Using your brief and moodboard, I’ll carry out focused research into your brand, market, and audience. This helps uncover insights that guide the design direction and make sure we’re building on solid foundations.
01
Research & discovery
Using your brief and moodboard, I’ll carry out focused research into your brand, market, and audience. This helps uncover insights that guide the design direction and make sure we’re building on solid foundations.
01
Research & discovery
Using your brief and moodboard, I’ll carry out focused research into your brand, market, and audience. This helps uncover insights that guide the design direction and make sure we’re building on solid foundations.
02
Design direction
Based on my research, I will put together at least two creative directions—each with example logos, colours, typography, and other key elements. I will walk you through them and then share the presentation so you can provide feedback.
02
Design direction
Based on my research, I will put together at least two creative directions—each with example logos, colours, typography, and other key elements. I will walk you through them and then share the presentation so you can provide feedback.
02
Design direction
Based on my research, I will put together at least two creative directions—each with example logos, colours, typography, and other key elements. I will walk you through them and then share the presentation so you can provide feedback.
03
Initial ideas
Once we’ve chosen a direction, I’ll explore a variety of logo ideas, sketching and testing different approaches to discover what works best. From there, I’ll refine the strongest concepts in preparation for review.
03
Initial ideas
Once we’ve chosen a direction, I’ll explore a variety of logo ideas, sketching and testing different approaches to discover what works best. From there, I’ll refine the strongest concepts in preparation for review.
03
Initial ideas
Once we’ve chosen a direction, I’ll explore a variety of logo ideas, sketching and testing different approaches to discover what works best. From there, I’ll refine the strongest concepts in preparation for review.
04
Idea development
I will take the strongest concept and develop it further by refining the logo and creating supporting elements such as colour, typography, and patterns. This is where your visual identity begins to take shape.
04
Idea development
I will take the strongest concept and develop it further by refining the logo and creating supporting elements such as colour, typography, and patterns. This is where your visual identity begins to take shape.
04
Idea development
I will take the strongest concept and develop it further by refining the logo and creating supporting elements such as colour, typography, and patterns. This is where your visual identity begins to take shape.
05
Design presentation
Once the design is complete, I’ll put together a detailed presentation explaining the reasoning behind each decision. I’ll also include mockups relevant to your industry so you can see how the design works in real-world applications.
05
Design presentation
Once the design is complete, I’ll put together a detailed presentation explaining the reasoning behind each decision. I’ll also include mockups relevant to your industry so you can see how the design works in real-world applications.
05
Design presentation
Once the design is complete, I’ll put together a detailed presentation explaining the reasoning behind each decision. I’ll also include mockups relevant to your industry so you can see how the design works in real-world applications.
06
Final or feedback
After a few days to reflect, you’ll send over your feedback via the client portal. If any revisions are needed, I’ll make the changes and present the updated design to you until everything is signed off.
06
Final or feedback
After a few days to reflect, you’ll send over your feedback via the client portal. If any revisions are needed, I’ll make the changes and present the updated design to you until everything is signed off.
06
Final or feedback
After a few days to reflect, you’ll send over your feedback via the client portal. If any revisions are needed, I’ll make the changes and present the updated design to you until everything is signed off.
Q.
Are all your projects structured this way?
I generally stick to this process as I have found it to be the most effective way to create work I am proud of. However, for projects with additional deliverables or unique requirements, I will adapt the process to suit the project's needs.