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Cafe Raft

A concept designed for a university project.

Logo,

Visual Identity

Visual Identity

Visual Identity

Illustrator, InDesign

2023

This conceptual branding brief was proposed by the design agency Poppins from London, this project was part of my university course.

I was tasked to create the brand identity for a Restaurant or Café of my choice that considers sustainability and has eco-conscious principles. The specifics of the brand, the strategy, the concept and where the restaurant/café sits in the market were up to me.

Concept

There aren’t many places that are easily accessible to boaters on the river to stop & eat. Café Raft will solve this by providing a convenient takeaway service. It will also provide traditional seating, a dock for small boats & storage for one-person crafts.

Concept

There aren’t many places that are easily accessible to boaters on the river to stop & eat. Café Raft will solve this by providing a convenient takeaway service. It will also provide traditional seating, a dock for small boats & storage for one-person crafts.

Concept

There aren’t many places that are easily accessible to boaters on the river to stop & eat. Café Raft will solve this by providing a convenient takeaway service. It will also provide traditional seating, a dock for small boats & storage for one-person crafts.

Logo & Colour Scheme

A contrast between typefaces has been used; one that represents the calm tides of the river, the other a sans serif that is legible & shows the contemporary view of the café. The cream colour represents our collective memories of toes in the sand. The blue/green colour represents the water of the river & the eco-conscious values of the café. Secondary colours have been created from lower opacity versions of the primary colours. This was done so that some elements can be less impactful than others while still using the same theme.

Logo & Colour Scheme

A contrast between typefaces has been used; one that represents the calm tides of the river, the other a sans serif that is legible & shows the contemporary view of the café. The cream colour represents our collective memories of toes in the sand. The blue/green colour represents the water of the river & the eco-conscious values of the café. Secondary colours have been created from lower opacity versions of the primary colours. This was done so that some elements can be less impactful than others while still using the same theme.

Logo & Colour Scheme

A contrast between typefaces has been used; one that represents the calm tides of the river, the other a sans serif that is legible & shows the contemporary view of the café. The cream colour represents our collective memories of toes in the sand. The blue/green colour represents the water of the river & the eco-conscious values of the café. Secondary colours have been created from lower opacity versions of the primary colours. This was done so that some elements can be less impactful than others while still using the same theme.